AdSense Eligibility Checklist

A practical readiness checklist to help improve your website before applying for Google AdSense.

1. Content Quality

Your website should provide original, useful, and well-structured content for real visitors. Google looks for websites that offer value beyond basic or copied information.

Why Content Quality Matters

Low-value, copied, or very short content can make your site look unfinished. Strong content helps build trust and gives visitors a reason to stay on your website.

✅ Original, useful content

✅ No copied or scraped articles

✅ No thin or empty pages

✅ Helpful content for real visitors

✅ Clear article structure

✅ Regularly updated content

✅ Best Practice: Publish detailed articles, guides, FAQs, tutorials, and helpful resources before applying.

2. Required Trust Pages

Trust pages help users and Google understand who owns the website, how visitors can contact you, and how user data is handled.

Why Trust Pages Matter

A website without About, Contact, Privacy Policy, Terms, or Disclaimer pages may look incomplete. These pages improve transparency and credibility.

✅ About Us page

✅ Contact page

✅ Privacy Policy page

✅ Terms and Conditions page

✅ Disclaimer page

✅ Author or profile information

✅ Best Practice: Add clear trust pages and link them from the footer menu.

3. Navigation & User Experience

Visitors should be able to move around your site easily, find important pages, and understand what your website offers.

Why User Experience Matters

Poor navigation, broken layouts, or aggressive popups can make a website look unfinished. A clean browsing experience supports trust and usability.

✅ Clear header navigation

✅ Footer links available

✅ Easy category browsing

✅ No broken layout

✅ Readable font and spacing

✅ No aggressive popups

✅ Best Practice: Keep menus simple, pages easy to scan, and important links visible.

4. SEO & Indexing

Basic SEO helps search engines understand your website structure, discover your pages, and identify important content.

Why SEO & Indexing Matter

Missing titles, meta descriptions, sitemap.xml, robots.txt, or proper headings can make your website look less prepared for review.

✅ Title tag available

✅ Meta description available

✅ Proper H1/H2 headings

✅ robots.txt available

✅ sitemap.xml available

✅ No accidental noindex tag

✅ Best Practice: Submit your sitemap to Google Search Console and check that important pages are indexable.

5. Technical Readiness

Your website should load properly, work well on mobile devices, and avoid major technical errors.

Why Technical Readiness Matters

Technical issues can create a poor user experience and make the site look unreliable. A stable website shows better quality and trust.

✅ HTTPS enabled

✅ Mobile responsive design

✅ Fast loading pages

✅ Image ALT tags

✅ Cache/compression enabled

✅ No major 404 errors

✅ Best Practice: Test your site on desktop and mobile before submitting an AdSense application.

6. AdSense Policy Safety

Your website must avoid restricted, misleading, unsafe, or prohibited content that violates publisher policies.

Why Policy Safety Matters

Even a well-designed website can be rejected if it contains prohibited content, misleading elements, fake traffic, or unsafe user experiences.

✅ No adult content

✅ No illegal downloads

✅ No copyrighted content misuse

✅ No misleading buttons

✅ No fake traffic

✅ No prohibited or harmful topics

✅ Best Practice: Review every public page and remove risky or low-quality content before applying.

Best Practice Before Applying

Before applying, scan your site with the AdSense Approval Checker and fix high-priority issues first. A complete, useful, fast, and trustworthy website has a better chance of passing review.

Analyze Your Website